How agriculture markets are more than just memorizing facts and figures

Posted on May 2, 2016May 3, 2016 by eMKambo

A close look at informal agriculture markets across Africa shows they thrive on implicit knowledge that cannot be manipulated through software or codified into a manual. Cooperation is the default behaviour rather than competition. Robust information is shared even between actors who are supposed to be furious competitors. Peers are more influential than experts. That Read more about How agriculture markets are more than just memorizing facts and figures[…]

Principles of demand-driven agricultural practice

Posted on April 25, 2016 by eMKambo

A significant portion of billions of dollars that have gone into agriculture in developing countries have been absorbed by supply-driven information systems. With each organisation beating its own drum, tons of publications, videos, manuals and websites continue to be produced. All these are directed at telling farmers what to do and how to do it. Read more about Principles of demand-driven agricultural practice[…]

Farmers and traders with diversified sources of information are more successful

Posted on April 11, 2016 by eMKambo

In many developing countries, farmers who diversify their sources of information and knowledge are more successful than those who rely on fewer sources. These are some of the issues, eMKambo has uncovered through social listening and sentiment analysis in farming communities and agriculture markets. Another critical observation is that farmers and agricultural organisations struggle with Read more about Farmers and traders with diversified sources of information are more successful[…]

Making knowledge needs visible through agricultural markets

Posted on March 28, 2016 by eMKambo

One of the biggest challenges besetting African smallholder agriculture is the fact that agricultural knowledge is invisible. By looking at a farmer or a trader, you cannot tell what knowledge these people possess or need. Two farmers can pass each other in the market, one possessing the solution to a problem that is taxing the Read more about Making knowledge needs visible through agricultural markets[…]